Online Art Sale

Online Art Sale: Total Profit or Keeping up with The Times

Since the development of the internet, the perception of the world has changed dramatically. Online shopping has created a huge space in daily life. Online art sale also has conformed a new buying habit as well as making art possible to access more easily. So the online fine art sale has increased over time. Online art auctions have become favoured and some galleries have presented themselves online, as well. Both the galleries and artists have found another medium to make their voice heard. The unaccessible art concept has been destroyed. Art has involved in daily life more. Well, then could it be a movement without manifest or the aim of online art sale is only gaining ground? Let’s go over the online art sale case!

The online art sale is a very controversial subject to handle in because the conventional way of selling is still in conflict with the online. The traditional way is the way that world is acquainted with for many many years, purchasing artwork from galleries, art fairs, auction houses and mostly in trust of an advisor as a reassurance of choosing the right and precious artwork. However, since the millennium, the purchasing habits of people have changed dramatically, artworks also have gotten a share of online sale.

Traditional Market versus Online

The call of online art sale was very weak and easily neglected by many outstanding galleries and art market initially. It was because of the idea that an artwork must be regarded and evaluated as a specific object and every procedure must be done with the gallery and the artist but in the galleries or auction houses. Artists also were in search to find a gallery to protect and sell their artworks to widen their recognition as well as to feel protected in deals. 

As the years have gone by this idea has changed gradually. The more people can buy online the more they want to enhance the variety of products they can buy. In that sense artworks also could be bought and sold online. It was more approachable for people!

Daniel Arsham, Hiding Figure, 2011
Daniel Arsham, Hiding Figure, 2011

What Authorities Think?

The medallion has two faces. From the point of view of let’s say, traditionalists, online art sale devalues the quality of the artworks. Besides, it gives the opportunity for every artist putting up their work as art therefore the voice of the authority loses its significance. Apart from that, the artworks are classified as “product” just like a part of e-commerce. That means the value of art is decreased  and the actual value of the work can not be fully detected. For some artists, conveying the feeling of uniqueness to the viewer or the new owner of the artwork is also important. They also think artworks should be private for a certain group of people, giving privilege for a certain group increases the value of the work, as well. 

On the one hand, they are right because online art sale can be hard to control totally in terms of determining the value and price of the pieces. Because the dynamics of the online is more speedy than the traditional way. One-piece can be sold at a low price, then someone else can sell it more expensive in such a case, the value of the artist can change more quickly also. The same position can be possible for the traditional way but the speed range is more stabilized compared to online. 

Barcode Evolution by RGDart
Barcode Evolution by RGDart

Online Galleries: What Makes it Different?

On the other hand, the online fine art market has changed the impression of the cold and inaccessible art world, this is because it gathers all people under the same roof by lifting the barrier between people and thick, cold walls of the galleries. When artworks are hidden behind these walls, in the hands of certain know-it-all authorities, art cannot reach every person who can actually wish to enjoy it. Moreover, with the online sale, both access to art and sale have increased. Clients can demand the full portfolio of the artist to examine the style and the works of the artist to decide whether they are favourable for their taste or not. 

Besides, with online fine art sale, the need for an art advisor is on the wane. Because the online art sale websites are using certain algorithms by decoding taste of the user so the viewer can see the artworks appealing his/her taste, the information about the work and the artist is accessible, too. The websites also enable the realization of the self-taught process. Remarkably both artworks and art become more sincere and naive for the viewer and the buyer. There is no one looking down on as well as feeling the person as if one has no idea with what is the art and what is taste.

Getting with The Times: Online Presence

Online art sale gives freedom for the galleries or the auction houses to create their zone on the internet that leads to the globalization of the art market. Having an online presence increases the chance of salability of the works more quickly. Many galleries could not underestimate the power of the internet and social media therefore they have already digitalized. Even some of them has been totally closed and gone on their presence online. So it can be said that online art sale also creates another living presence for the galleries by meeting them with more people than usual.

Actually with online art sale art is more involved in life. The message, aesthetics and taste can be detected more easily by people. Then back to the first question: Could it be said that online art sale is a movement without manifest? Or just making a profit from the art market?

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